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Decoding Gen Z: How to Market Your Beauty Brand to the Next Generation of Consumers
The Gen Z beauty market is revolutionizing cosmetics with its special beliefs, digital skills, and need for truthfulness. Born from the mid-1990s to early 2010s, this group thrives in a fast, connected world. Trends shift swiftly. Loyalty to brands rests on clarity and fairness. Why is this group so vital? For beauty companies aiming to win over these young shoppers, grasping their desires is critical.
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21 2025-08
No Cap: This Is How You Get Dewy Skin Without a 10-Step Routine
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21 2025-08
Beauty for the Busy: Why All-in-One Cosmetics Are Winning in the Convenience Economy
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06 2025-08
The Growing Demand for Niche Beauty Products: How to Leverage Market Segmentation
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31 2025-07
What Are the Licensing Requirements for Makeup Suppliers Selling Cosmetics in the US in 2025?
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25 2025-07
What Materials Define the 2025 Sustainable Cosmetic Packaging Trend?
INDUSTRY NEWS
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2024.12.03
Craft Your Cosmetic Dream: Premium OEM Beauty Solutions
Explore the concept of OEM in the beauty industry and how it allows brands to create top-notch beauty products without setting up their own manufacturing plants. Discover the benefits of choosing OEM services, including access to established manufacturers and the flexibility to design products according to market trends.
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2024.11.28
Private Label Mascara: Your Brand, Your Vision, Our Expertise
In the realm of beauty private-label mascara offers a thrilling chance, for both budding business owners and well-known brands to craft a one-of-a-kind item that embodies their brand essence and appeals to their desired customer base.
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2024.11.26
Enhance Your Brand with Beautifully Packaged Makeup
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2024.11.21
Eyeshadow for Beginners: A Comprehensive Guide
Enhance your eye makeup skills with this beginner's guide to eyeshadow. Explore the best types of eyeshadow, color selection tips, and step-by-step application techniques. Discover Topfeel Beauty, a leading OEM cosmetics manufacturer, and their comprehensive services for creating your own line of eyeshadows. From custom formulas to sustainable packaging options, Topfeel Beauty has everything you need to bring your eyeshadow vision to life.
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2024.11.14
Current and Future Trends in Cosmetic Manufacturing Technologies
The manufacturing of cosmetic ingredients encompasses four primary categories: plant and animal extraction with refinement, chemical synthesis, bio-fermentation, and synthetic biology. Among these, chemical synthesis remains traditional, mainly used in auxiliary ingredient production such as certain sunscreens and moisturizers. Plant extraction and bio-fermentation are the industry’s mainstream methods, while synthetic biology represents the frontier of future development.
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2024.08.11
Why Are Some Mascaras More Effective Than Others for Volume?
Having lively lashes is all about the way mascara is fed. The ingredients present in mascara itself have a major role to play in how effective the product ends up being with respect to volumisation and other desired effects like lengthening or curling. The type of ingredients it uses in the mascara highly depends on how effective will it be for having a volume effect and/or other effects (such as for lengthening or curling).