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There is a clear trend of returning to the natural beauty of make-up in the new season. Industry analysts reveal that beauty trends in 2024 will tend to be more diversified aesthetically, with a return to "natural lightness" as an important prerequisite, and a "clean skin" look as a continuing trend.

According to a study by the World Wide Fund for Nature (WWF), at least 8 million tonnes of plastic waste flows into the oceans every year - the equivalent of dumping a landfill truck's worth of waste into the ocean every minute - and much of it comes from the packaging of beauty products.

In today's society, with people's increasing awareness of health and environmental protection, green cosmetics have gradually become a new choice for consumers in their pursuit of beauty. Green cosmetics not only conform to modern people's pursuit of environmental protection and health, but also represent a new attitude towards life.

In this blog, we will explain the difference between organic beauty and clean beauty, and we also hope that major brands can choose the products that best meet consumer preferences to sell.

In this blog, we explore the differences between OEM and ODM services and let more brands know which service is better for your business.