Decoding Gen Z: How to Market Your Beauty Brand to the Next Generation of Consumers

The Gen Z beauty market is revolutionizing cosmetics with its special beliefs, digital skills, and need for truthfulness. Born from the mid-1990s to early 2010s, this group thrives in a fast, connected world. Trends shift swiftly. Loyalty to brands rests on clarity and fairness. Why is this group so vital? For beauty companies aiming to win over these young shoppers, grasping their desires is critical.