Private label is no longer a shortcut—it’s a powerful tool for beauty startups to test products, build brand equity, and scale efficiently. This guide unpacks some key strategies, and how Topfeel acts as a brand-building partner—not just a manufacturer.

Explore key trends in sustainable cosmetic packaging, including PCR materials, refillable designs, and biodegradable options. Learn how brands can balance eco goals with cost and style.

Have you ever wondered why Estée Lauder's foundation can always precisely match skin tones, and why Perfect Diary's eyeshadow palettes can always lead the color trends?

Discover expert strategies to price private label cosmetics right. Learn how production costs, competitor analysis, and value perception impact your pricing decisions. Trusted insights from Topfeel Beauty.

The ideal shade of lipstick will provide you with the confidence kick you need, but fading and smudging may stand in the way. It's a cinch when you have the right know-how: you can make your lipstick last all day long. This blog illustrates simple methods to prime, apply, and set your lipstick for a flawless, smudge-free appearance.

Fancy starting your own beauty label? Uncover the vital steps to pinpoint your specialty, forge a distinctive persona, and produce top-notch goods. Discover how teaming up with pros like Topfeel Beauty can aid you in crafting a thriving and remarkable brand in the bustling cosmetics arena!